1805, Haware Infotech Park, Vashi, Navi Mumbai - 400703
30 Eglinton West Commercial Center, Mississauga, Ontario L5R 3E7
Tupe Patil Road, Amanora Park Town, Hadapsar, Pune, Maharashtra 411028
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Project Information
Telecommunication industry
Tata power-Limited is an Indian electricity utility based in Mumbai which is a part of Tata Group. Anokha Dhaaga is a woman based micro-enterprise initiative in the confined area of livelihood & skill-building of TATA Power, which amplifies household income. Anokha Dhaaga – the Corporate Social Responsibility initiative of Tata Power, empowering women livelihoods & micro-enterprises.
This E-commerce portal act market or forum for around more than 1000 women right across seven states of India. Artists are mainly from farmer groups, females predominantly. It is their pious efforts which avail us to nurture & preserve classic traditions of the past wherein we just helped them with a platform that gave them a better reach & exposure correctly.
The Challenge
Client problem statement
An element of Brand-Communication was missing in the portal. It was slightly lacking behind in terms of speed as well, due to which bounce rate on portal marginally on higher side.
Our Consulting Approach
We developed the finest E-commerce portal, best in terms of uiux & even with better security. Separate pages according to fashion & trends were created for easy access to users. A separate section to track your order is also provided wherein users can easily track their existing by just sharing their order id.
Results